it's just not a big deal......it just really isn't.

Classic case of pointing the blame rather than educating. Taking the GTA example, is it the games fault if some kid goes off and shoots people or a case of not being brought up properly? I play violent games, watch violent films and for some reason I and 99.9% of other humans who do the same havn't gone out and replicated what we've seen. Going by your logic, a programme like Dexter which is about a serial killer is condoning going out and hacking people up? Get real, Pinkbike saw a good video and shared it, I'm sure most people saw it and appreciated it and didn't give a second thought as to weather he's wearing a helmet or not. As I mentioned before, if you want him to wear a helmet why not runners? Why not babies and old people? I'm sure they fall over lots too? It's just ridiculous that you seem to think showing a video of someone not wearing a helmet is A) irresponsible of the rider or Pinkbike and B) is going to directly cause some kid to become brain dead.

@leroybrown: I agree that wearing a helmet is a smart idea, but slating pinkbike for showing a video of a rider not wearing a helmet is just plain idiotic.The whole point with cycling is that it's free, there are no rules and you can do what you want. People like you are stripping people of their freedom and the reason they ride bikes in the first place. If it was such a big deal as you think then I'm sure United wouldn't have put out a very popular DVD (which will have got a LOT more views than this page). If it was such a big deal then helmets would be law, if it was such a big deal then why not make people wear helmets when walking, or make old people wear helmets as they are more likely to fall over than young people. It's just plain ridiculous that instead of watching that clip (and others) you obsess about the lack of helmet rather than actually watch and enjoy it for the amazing riding (that makes most MTBers look like pansies) and editing. As long as cycling is around you'll have people who wear helmets and people who don't. Stop worrying for their behalf, I'm sure their not. Just to recap though, helmets are a smart idea, just don't hate on peoples freedom to chose to wear one or not.

predicable responses are predictable

right, so to make an award winning vid, the key is to have everything slo-mo? I jest I jest, vid was cool but it was nearly all in slow motion, I much prefer normal speed so you actually get an idea of the speed the rider is going. It's like Life cycle all again, cool shots but really boring as it was all too slow and seemed to be more about the "wikid cool camera angles and technology" rather than the actual riding. DH vids were at their peak with the Earthed series, since then it's all gone down hill (excuse the pun). Either way, I much preffered the vid of Danny, I didn't actually skip through that unlike most vids I see these days.

I don't like the idea and agree that it defeats the point in being brakeless. I've been brakeless for over a year now and have never found the need for such an invention. If you're too scare of crashing or wearing your shoes out then go and take up micro scooters or something.

if you start the "what if" thinking, then no one would do anything. Pros shouldn't have to do anything other than make good videos, the whole reason they ride is that it's fun and there are no rules, it's freedom in the truest form. Once people like you want them to have to do stuff then then are no longer free. If people want to wear helmets they will, if they don't they wont. Stop worrying for them it will make you age faster.

"that's the money shot!" "one more time" "can you backflip off that tree?" true story